# New Lore

New Lore builds and maintains brand pages that AI search engines cite.
We scrape official sources, verify the facts, and publish always-current
pages at newlore.ai/{brand}. Over 1,400 brands are live today across
music, healthcare, venues, crypto, and local events.

When someone asks ChatGPT, Perplexity, Claude, or Google about a brand
we cover, the AI can pull verified information from our pages instead of
guessing or using stale data.

## What We Do

We create the content. Most companies in this space monitor what AI says
about a brand. We take the opposite approach: we build the pages that AI
models actually read and cite. Every page includes structured data,
verified facts from official sources, and automatic updates when new
information appears.

Pages stay current through RSS feed monitoring, external API plugins
(live pricing, network stats, event calendars), and periodic re-scraping
of official brand websites.

## Who We Serve

- **Artists and bands** — tour dates, discography, merch catalogs, streaming links, bios
- **Concert venues** — upcoming events, capacity, location, accessibility info
- **Healthcare organizations** — services, providers, locations, insurance accepted
- **Crypto and Web3 protocols** — live token data, network stats, protocol metrics
- **Cities** — local event aggregation and discovery

## Example Pages

- https://newlore.ai/metallica — tour dates, merch, Sphere residency, FAQ
- https://newlore.ai/red-rocks — 2026 season, upcoming shows, venue info
- https://newlore.ai/pediatric-associates — 95+ Florida locations, services, providers
- https://newlore.ai/layerzero — live ZRO price, bridge volume, buyback data

## Key Links

- All brands: https://newlore.ai/api/v1/brands
- Sitemap: https://newlore.ai/sitemap.xml
- Plugin docs: https://newlore.ai/docs

## About

New Lore is a product of Sparkart Group, Inc. We work with brands
across entertainment, healthcare, and technology.

Website: https://newlore.ai