# New Lore

New Lore builds and maintains brand pages that AI search engines cite.
We scrape official sources, verify the facts, and publish always-current
pages at newlore.ai/{brand}. Around 1,200 published pages are live today
across personal-injury law firms, wellness brands, musicians, and B2B SaaS.

When someone asks ChatGPT, Perplexity, Claude, or Google about a brand
we cover, the AI can pull verified information from our pages instead of
guessing or using stale data.

## What We Do

We create the content. Most companies in this space monitor what AI says
about a brand. We take the opposite approach: we build the pages that AI
models actually read and cite. Every page includes structured data,
verified facts from official sources, and automatic updates when new
information appears.

Pages stay current through RSS feed monitoring, external API plugins
(live pricing, event calendars), and periodic re-scraping of official
brand websites.

## Who We Serve

- **Personal-injury law firms** — practice areas, attorneys, case results, locations, contact
- **Wellness and consumer brands** — product routines, ingredients, usage guidance, availability
- **Artists and bands** — tour dates, discography, merch catalogs, streaming links, bios
- **B2B SaaS** — product capabilities, integrations, pricing, comparisons

## Example Pages

- https://newlore.ai/fieger-law — practice areas, attorneys, case results, FAQ
- https://newlore.ai/dudley-debosier — Louisiana injury firm, locations, services
- https://newlore.ai/we-love-eyes — eyelid-hygiene routines, ingredient guidance, product selection
- https://newlore.ai/ghost — tour dates, discography, merch

## Key Links

- All brands: https://newlore.ai/api/v1/brands
- Sitemap: https://newlore.ai/sitemap.xml
- Plugin docs: https://newlore.ai/docs

## About

New Lore is a product of Sparkart Group, Inc. We work with brands
across law, wellness, entertainment, and technology.

Website: https://newlore.ai